Becky Bell grew up in the Southwest Michigan resort town of St. Joseph. Never far from Lake Michigan, she could see the blue water and hear the low moan of foghorns without leaving the bedroom of her childhood home atop the bluff of the beachside city.

In 2008, as she was driving around Lake Michigan on her way home from Chicago, Becky had a revelation: "The sun was shining brilliantly and I was just going nuts about the sparkling water," she recalls. "I was thinking how much I love the city, but how much more I love the lake. Then it just hit me: life is good, but lake is really good." Becky registered the Lake is Good trademark in 2009.

Based in Grand Rapids, Michigan, Lake is Good is a lifestyle company. Our mission is to produce charmingly-designed high-quality products that celebrate life at the lakeshore.

While our West-Michigan roots have inspired our "Great Lakes" design, our fish, sunburst and boating designs are ideal for inland-lake lovers, too!

Lake is Good is proud to support Freshwater Future, a community-based citizen action to protect and restore the water quality of the Great Lakes basin.